租客租用绿色办公楼的动机:悉尼中央商务区的探索性研究

Sumin Kim, B. Lim, Jinu Kim
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引用次数: 3

摘要

环保节能的绿色建筑在包括澳大利亚在内的许多国家都很受欢迎。尽管绿色办公楼越来越受欢迎,租金也越来越高,但目前尚不清楚为什么澳大利亚的租户更倾向于租用绿色而不是非绿色办公楼。为了解决这一差距,本研究旨在探讨租户租赁绿色办公大楼的动机。为此,本研究首先分析了悉尼CBD 100多座绿色建筑的2000多名租户。这使得这项研究能够确定哪些租户比其他租户更有可能租用绿色建筑。结果表明:租户来自;(i)金融及保险服务行业、(ii)专业、科学及技术服务行业,以及(iii)房地产服务行业占整个租户样本的50%以上。然后,采用判断目的抽样法,对前三大行业的关键租赁决策者进行了9次访谈。访谈结果显示,传统的地理位置和成本方面仍然是绿色建筑租户的主要激励因素。然而,许多受访者承认,租赁绿色办公空间有助于改善企业形象。因此,许多租户认为绿色空间既包含象征价值,也包含有形价值,考虑到绿色建筑可以提供的东西,更高的租金是可以接受的。研究结果表明,了解不同类型租户的需求对于揭示澳大利亚绿色建筑昂贵的租金价格至关重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tenants’ Motivations to Lease Green Office Buildings: an Exploratory Study of Sydney Central Business District
Environmentally friendly and energy efficient green buildings have gained their popularity across many countries including Australia. Despite their increasing popularity and rental premium, it is not known why tenants are more inclined to lease green over non-green office buildings in Australia. In addressing this gap, this study aims to explore tenants’ motivations to leasing green office buildings. To this, this study first analysed over 2,000 tenants occupying over 100 green buildings in Sydney CBD. This allowed this study to identify which tenants are more likely lease green buildings than the others. The results show that tenants from; (i) the Finance and Insurance services sector, (ii) the Professional, Scientific and Technical services sector, and (iii) Real estate services sector account for over 50% of the entire tenant sample. Then, a judgemental purposive sampling method was adopted, and nine interviews were conducted with the key leasing decision-makers from the top three sectors. The interview findings reveal that the traditional aspects of location and costs are still the key motivational factors for green building tenants. However, many interviewees acknowledge that leasing a green office space could help improving their corporate image. This thus led to many tenants’ beliefs that green spaces contain both symbolic value and tangible value, and that higher rents for green buildings are rather acceptable considering what they can offer. The results of the study suggest that understanding the demand of various types of tenants is essential to shed the light on the expensive rental price of green buildings in Australia. 
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