谈判及估价

J. Child, D. Faulkner, Stephen Tallman, Linda Hsieh
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引用次数: 0

摘要

第十章讨论了合作协议的谈判,以及如何评估你的合作伙伴和你自己对合资企业的预期贡献。本章强调,在收购情况下,谈判者一心只想为自己的公司争取到最好的价格——最高或最低的价格取决于谈判桌上的一方,而在联盟中情况并非如此。除非双方都关心对方的交易,否则联盟不会随着时间的推移而繁荣。合作伙伴需要满意的是,他们对联盟的贡献和利益有一个公平和可靠的协议,以便他们的关系发展富有成效。寻求所谓的双赢。然而,贡献评估的问题实际上更像是一门艺术,而不是一门科学。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Negotiation and valuation
Chapter 10 addresses the negotiation of a cooperative agreement, and how to value your partner’s and your own prospective contributions to the joint enterprise. The chapter emphasizes that, whereas in a takeover situation the negotiators are single-mindedly concerned to achieve the best price for their company—the highest or lowest price depending on the side of the negotiating table, this is not the case in an alliance. Unless both partners are concerned that the other has a good deal, the alliance will not prosper over time. Partners need to be satisfied that they have a fair and reliable agreement on the contributions and benefits they attach to an alliance in order for their relationship to develop fruitfully. A so-called win–win situation is sought. The problem of contribution valuation, however, is in reality more an art than a science.
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