The development and evaluation of a social media-based HIV knowledge dissemination platform in China

IF 2.9 3区 医学 Q1 NURSING
Shuyu Han , Hui Li , Ke Li , Zhiwen Wang
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引用次数: 0

Abstract

Objective

This study aimed to introduce the development of a social media-based HIV knowledge dissemination platform and evaluate its dissemination effects, users’ feedback, and preferences.

Methods

A social media-based HIV knowledge dissemination platform (“Lihui Space”) was developed as a WeChat Official Account (WOA) to disseminate HIV-related information and knowledge to the public and answer subscribers’ questions. A cross-sectional study was conducted on 784 platform subscribers between July 2021 and September 2021 to evaluate users’ experiences with and preferences for the platform. This platform included three content levels about HIV-related information and knowledge: individual level (health self-management), community level (social function), and society level (news and policy), and dissemination information through texts, pictures, videos, and websites. A descriptive analysis was conducted to estimate the dissemination effects of the platform and evaluation scores.

Results

As of September 16, 2021, this platform’s WeChat Communication Index (WCI) score was 923.60, the total number of users was 100,008, and the total views in one month was more than 724,000. Participants reported a high level of satisfaction with this platform in terms of overall evaluation (23.36 ± 3.06), readability (18.46 ± 2.63), function evaluation (13.93 ± 1.92), design and structure (22.96 ± 3.36), and interactivity (12.56 ± 2.69).

Conclusion

This social media-based platform is currently available in the WeChat application. It is a promising tool for HIV knowledge dissemination and addressing disparities in accessing health care resources.

Abstract Image

基于社交媒体的中国艾滋病知识传播平台的开发与评价
目的本研究旨在介绍基于社交媒体的艾滋病知识传播平台的发展,并评估其传播效果、用户反馈和偏好。方法建立一个基于社交媒体的艾滋病知识传播平台(“立惠空间”)作为微信公众号,向公众传播艾滋病相关信息和知识,并回答用户提问。在2021年7月至2021年9月期间,对784名平台用户进行了一项横断面研究,以评估用户对该平台的体验和偏好。该平台包括三个关于艾滋病毒相关信息和知识的内容层面:个人层面(健康自我管理)、社区层面(社会功能)和社会层面(新闻和政策),并通过文本、图片、视频和网站传播信息。对平台的传播效果和评价得分进行了描述性分析。结果截至2021年9月16日,该平台的微信传播指数(WCI)得分为923.60,用户总数为100008,一个月内的总浏览量超过72.4万。参与者对该平台的总体评价(23.36±3.06)、可读性(18.46±2.63)、功能评价(13.93±1.92)、设计和结构(22.96±3.36)以及交互性(12.56±2.69)都很满意。它是传播艾滋病毒知识和解决在获得卫生保健资源方面的差距的一个很有前途的工具。
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来源期刊
CiteScore
6.10
自引率
2.60%
发文量
408
审稿时长
25 days
期刊介绍: This journal aims to promote excellence in nursing and health care through the dissemination of the latest, evidence-based, peer-reviewed clinical information and original research, providing an international platform for exchanging knowledge, research findings and nursing practice experience. This journal covers a wide range of nursing topics such as advanced nursing practice, bio-psychosocial issues related to health, cultural perspectives, lifestyle change as a component of health promotion, chronic disease, including end-of-life care, family care giving. IJNSS publishes four issues per year in Jan/Apr/Jul/Oct. IJNSS intended readership includes practicing nurses in all spheres and at all levels who are committed to advancing practice and professional development on the basis of new knowledge and evidence; managers and senior members of the nursing; nurse educators and nursing students etc. IJNSS seeks to enrich insight into clinical need and the implications for nursing intervention and models of service delivery. Contributions are welcomed from other health professions on issues that have a direct impact on nursing practice.
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