Gendered agism in the media industry: Disavowal, discrimination and the pushback.

Abstract

This study aimed to understand the experiences of older women media professionals whose age and gender had prompted discriminatory behavior (gendered ageism) towards them by their line managers and/or employers. It draws on the testimonies provided by 24 women media professionals who self-identified as 'older' and who were interviewed for the work. All the participants had worked (and some still work) as journalists, presenters, producers or actors, and alongside diverse and routinised micro-aggressions, their experiences included having their contracts summarily terminated or not renewed, being manoeuvred out of front-of-camera roles, seen their career opportunities evaporate when they reached their 40s or even earlier, and been replaced by younger, 'fresher' women. However, some participants are fighting back by creating their own media and developing opportunities for other women to thrive.