Impact of Tweet Content on the Number of Retweets - "Tweet the Meeting 2022".

Circulation Reports Pub Date : 2023-06-06 eCollection Date: 2023-07-10 DOI:10.1253/circrep.CR-23-0043
Takahiro Suzuki, Atsushi Mizuno, Takuya Kishi, Jeffrey Rewley, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Koichi Node
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Abstract

Background: Previous research has investigated the effectiveness of the "Tweet the Meeting" campaign, but the relationship between tweet content and the number of retweets has not been fully evaluated. Methods and Results: We analyzed the number of tweets and retweets during the Japanese Circulation Society's 2022 annual meeting. The ambassador group had significantly more session- and symposium-related tweets than the non-ambassador group (P<0.001), associated with the nubmer of retweets. Symposium-related tweets with figures generated more retweets than those without figures (mean [±SD] 3.47±3.31 vs. 2.48±1.94 retweets per tweet, respectively; P=0.001). Conclusions: The study revealed that official meeting-designated Twitter ambassadors disseminate more educational content than non-ambassadors, and generated more retweets.

Abstract Image

Abstract Image

鸣叫内容对转发数量的影响--"鸣叫 2022 年会议"。
背景:以往的研究对 "Tweet the Meeting "活动的有效性进行了调查,但尚未对推文内容与转发数量之间的关系进行全面评估。方法与结果我们分析了日本循环学会 2022 年年会期间的推文和转发数量。大使组的会议和专题讨论会相关推文明显多于非大使组(PConclusions:研究表明,官方会议指定的推特大使比非大使传播了更多的教育内容,并产生了更多的转发。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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