Bridging and Bonding: A Case for Prioritizing Social and Organizational Connectedness in Non-Profit Literacy Programming.

Abstract

The present study contributes to the existing literature by highlighting the ways in which non-profit community literacy organizations can benefit individuals and communities in ways that transcend their stated missions. We employed a qualitative research design whereby data were collected via in-depth individual interviews and focus groups with program users (n = 72), staff (n = 11), and program leads (n = 8). Findings revealed that, in addition to supporting traditionally defined notions of literacy, programs presented participants with opportunities to cultivate bridging and bonding social capital. By way of the conditions created and programmatic measures employed within programs, bridging social capital often strengthened into deeper bonding ties between and amongst service users and, in many cases, staff and volunteers. Administrators and staff described efforts to create program cultures conducive to the development of social capital. The research illuminates how non-profit community entities can empower individual service users and their communities beyond their stated missions by fostering social and organizational connectedness, promoting communal cohesion and social trust, and cultivating typically unacknowledged talents, strengths and assets within marginalized communities.