Marketing’s Strategic Role: An Analysis of Guest-Tek Interactive Entertainment Company

D. Dissanayake
{"title":"Marketing’s Strategic Role: An Analysis of Guest-Tek Interactive Entertainment Company","authors":"D. Dissanayake","doi":"10.2139/ssrn.2126450","DOIUrl":null,"url":null,"abstract":"Particularly, this case study provides facts pertaining to the marketing efforts of Guest-Tek Interactive Entertainment Company. Further the case derives the purposes of developing a marketing strategy when they enter in to Russian market. Secondly the case discusses about the implications of marketing strategies towards the organizational strategies. Further, an evaluation has provided with regard to the choice of business needs to consider when developing a marketing strategy. Besides, techniques have also discussed to develop the pertaining marketing strategy. To bring a new product to the market, properly planed marketing aspects are required. So therefore, the case encompasses a plan in order to implement for a proposed new product. The marketing environment is also another important criterion that needs to be assessed. Thus the case provides facts pertaining to the marketing environment on business marketing strategies. Finally, the case discusses about how the company can implement their marketing strategies in response to the changes in the marketing environment.","PeriodicalId":23435,"journal":{"name":"UNSW Business School Research Paper Series","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2012-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"UNSW Business School Research Paper Series","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2126450","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Particularly, this case study provides facts pertaining to the marketing efforts of Guest-Tek Interactive Entertainment Company. Further the case derives the purposes of developing a marketing strategy when they enter in to Russian market. Secondly the case discusses about the implications of marketing strategies towards the organizational strategies. Further, an evaluation has provided with regard to the choice of business needs to consider when developing a marketing strategy. Besides, techniques have also discussed to develop the pertaining marketing strategy. To bring a new product to the market, properly planed marketing aspects are required. So therefore, the case encompasses a plan in order to implement for a proposed new product. The marketing environment is also another important criterion that needs to be assessed. Thus the case provides facts pertaining to the marketing environment on business marketing strategies. Finally, the case discusses about how the company can implement their marketing strategies in response to the changes in the marketing environment.
市场营销的战略作用:客泰互动娱乐公司分析
特别地,这个案例研究提供了有关Guest-Tek Interactive Entertainment Company的营销工作的事实。进而引出了企业进入俄罗斯市场时制定营销战略的目的。其次,本案例讨论了营销策略对组织战略的影响。此外,在制定营销策略时,评估提供了关于业务需求选择的考虑。此外,还讨论了制定相关营销策略的技巧。为了将新产品推向市场,需要适当的营销计划。因此,这个案例包含了一个计划,以便为提议的新产品实施。营销环境也是需要评估的另一个重要标准。因此,该案例提供了有关企业营销策略的营销环境的事实。最后,本案例讨论了公司如何实施营销策略以应对营销环境的变化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信