Influencing Factors of Intention to Use Mobile Devices for Reading: Moderation Effects of Perceived Sociality and Perceived Risk

IF 0.9 Q3 EDUCATION & EDUCATIONAL RESEARCH

International Journal of Mobile and Blended Learning Pub Date : 2021-07-01 DOI:10.4018/IJMBL.2021070102

Pinghao Ye, Liqiong Liu

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引用次数: 0

Abstract

This research studied the continuous use intention of mobile reading users. The current study used the stimulus-organism-response model as a basis to build a causal model of mobile readers' continuous intention to use it. A questionnaire survey was conducted involving 327 users to obtain the current research data. Structural equation modeling was used to empirically test the relationship amongst variables in the conceptual model. Results are as follows. Perceived pleasure, perceived service, immersion, and perceived sociality had a significant positive effect on intention for continuous use. Particularly, perceived pleasure had a significant positive effect on immersion and perceived service. Perceived usefulness and perceptual interest had significant positive effects on perceived pleasure. Perceived sociality had a regulating effect on the relationship between perceived pleasure and intention for continuous use. Lastly, perceived sociality had a regulating effect on the relationship between immersion and intention for continuous use.

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移动设备阅读意向的影响因素:感知社会性和感知风险的调节作用

本研究对移动阅读用户的持续使用意愿进行了研究。本研究以刺激-有机体-反应模型为基础，构建了移动读者持续使用意向的因果模型。对327名用户进行问卷调查，获取当前研究数据。采用结构方程模型对概念模型中变量间的关系进行实证检验。结果如下:感知愉悦感、感知服务感、沉浸感和感知社会性对持续使用意愿有显著的正向影响。特别是，感知愉悦对沉浸感和感知服务有显著的正向影响。感知有用性和感知兴趣对感知愉悦有显著的正向影响。感知社会性对感知愉悦与持续使用意图之间的关系具有调节作用。最后，感知社会性对沉浸感与持续使用意愿之间的关系具有调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Mobile and Blended Learning EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

3.30

自引率

7.10%

发文量

期刊介绍： The primary mission of the International Journal of Mobile and Blended Learning (IJMBL) is to provide insight and understanding into the role of innovative learning theory and practice in an increasingly mobile and pervasive technological environment. As technology enables a more seamless experience of device-supported learning worlds that may integrate mobile, embedded, augmented, and immersive technologies, researchers, professionals, and academicians may expect to see increasing interest and activity in blended approaches to learning. IJMBL brings together experts at the forefront of this field, in both technology and pedagogical practice, and assists them in the development and dissemination of new approaches to both mobile and blended learning.