Influencing support of charitable objectives in the near and distant future: delay discounting and the moderating influence of construal level

Abstract

Abstract Two studies investigated the delay discounting effect in charitable giving situations, and whether construal level moderates this effect. In both studies, construal level was manipulated by inducing a concrete vs. an abstract mindset. Participants were asked how much time (Experiment 1) or how much money (Experiment 2) they would be willing to volunteer or donate, respectively, to a self-chosen charitable organization in either the near or distant future. Participants committed themselves to contributing more time and money in the distant than in the near future. Additionally, an abstract (vs. concrete) mindset reduced this delay discounting effect, particularly for monetary donations. Delay discounting of costs associated with altruistic behavior and the role of construal level in increasing donations and volunteering are discussed.