Managing Modern Muslim Travellers: Emerging Trends and Issues for Islamic Tourism Destinations

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2022-12-03 DOI:10.3390/tourhosp3040058

M. Hanafiah, Mohmed Razip Hasan, Ahmad Puad Mat Som

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引用次数: 1

Abstract

This research paper explores perspectives on the post-pandemic Islamic tourism market, policies, and challenges associated with sustainable growth. This paper also shares thoughts on emerging trends in the global Islamic tourism industry. The methodology used was descriptive qualitative research via in-depth interviews with twelve Muslim-friendly destination managers from Malaysia, Indonesia, Thailand, Taiwan, and Korea. The transcribed data were coded and then tabulated in cross-checked themes to confirm the reliability of the collected data. This study highlights two types of distinct Islamic markets whose needs and wants are unique from each other: the rigidly obedient Muslim and the modern, young, liberal Muslim. Next, this study highlights improper governance, inconsistency in Islamic tourism branding, and the lack of Muslim-based products and services as emerging issues within the modern Islamic tourism industry. This research also offers a set of future research questions on (i) the role of technology in forming the Muslim traveller experience; (ii) the importance of taking an innovative approach to form a memorable Muslim travel experience; and (iii) the dynamic nature of the modern Muslim traveller. This research paper offers fresh perspectives on understanding modern Muslim travellers which can inspire future research and advance theoretical and managerial practices among Muslim and non-Muslim tourism destinations.

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管理现代穆斯林游客:伊斯兰旅游目的地的新兴趋势和问题

本研究报告探讨了疫情后伊斯兰旅游市场、政策以及与可持续增长相关的挑战的观点。本文还分享了对全球伊斯兰旅游业新兴趋势的看法。使用的方法是描述性定性研究，通过深入采访12名来自马来西亚、印度尼西亚、泰国、台湾和韩国的穆斯林友好目的地经理。对转录的数据进行编码，然后在交叉核对的主题中制表，以确认收集数据的可靠性。这项研究强调了两种不同类型的伊斯兰市场，他们的需求和愿望彼此独特:严格服从的穆斯林和现代的、年轻的、自由的穆斯林。其次，本研究强调了治理不当、伊斯兰旅游品牌不一致、缺乏基于穆斯林的产品和服务等现代伊斯兰旅游业中出现的问题。本研究还提出了一系列未来的研究问题:(1)技术在形成穆斯林旅行者体验中的作用;(ii)采用创新方法形成令人难忘的穆斯林旅行体验的重要性;(三)现代穆斯林旅行者的动态特性。这篇研究论文为理解现代穆斯林旅行者提供了新的视角，可以启发未来的研究，并推进穆斯林和非穆斯林旅游目的地的理论和管理实践。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.