Halal Certification Training as an Effort to Increase Customer Satisfaction in the Start-Up Business of UNUSA Students

IF 1.2 3区社会学 Q3 DEVELOPMENT STUDIES

Community Development Journal Pub Date : 2022-08-31 DOI:10.33086/cdj.v6i2.2980

Rachma Rizqina Mardlotillah, Endah Budi Permana, D. Karya, R. S. Putra, H. Khusnah, Mohamad Rijal Iskandar Zhulqurnain, P. Mariati

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引用次数: 1

Abstract

Lack of understanding regarding halal label certification in a start-up business within the Nahdlatul Ulama University Surabaya is an obstacle in implementing halal product guarantees for a product or service. If further researched, halal certification on a product, especially in a start-up, will affect customer satisfaction and increase the profits of a business. Therefore, this community service activity aims to provide literacy and training about a halal certification to increase customer satisfaction in the Unusa Student Start-Up business. This community service activity targets 26 students of Nahdlatul Ulama University Surabaya who have a start-up business. The method used is lecture and question and answer. Meanwhile, the evaluation of activities is carried out by distributing questionnaires regarding knowledge related to halal certification and customer satisfaction, which is then analyzed using Paired Sample Test. The results obtained are a significant increase in knowledge (p-value 0.000). This is evidenced by the average knowledge score before training of 3.83 to 5.42 after training. After this training, students hope to get further assistance related to halal certification in start-up businesses

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清真认证培训是提高UNUSA学生创业客户满意度的一项努力

在Nahdlatul Ulama University Surabaya内的初创企业中缺乏对清真标签认证的理解是对产品或服务实施清真产品保证的障碍。如果进一步研究，产品的清真认证，特别是在初创企业，将影响客户满意度和增加企业的利润。因此，这项社区服务活动旨在提供有关清真认证的知识和培训，以提高Unusa学生创业业务的客户满意度。这个社区服务活动的对象是泗水国立乌拉玛大学的26名创业学生。使用的方法是讲座和问答。同时，通过发放清真认证相关知识和顾客满意度的问卷，对活动进行评价，然后使用配对样本检验进行分析。得到的结果是知识显著增加(p值0.000)。训练前的平均知识得分为3.83，训练后的平均知识得分为5.42。在这次培训之后，学生们希望在创业中获得与清真认证相关的进一步帮助

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Community Development Journal DEVELOPMENT STUDIES-

CiteScore

3.20

自引率

6.70%

发文量

期刊介绍： Since 1966 the leading international journal in its field, covering a wide range of topics, reviewing significant developments and providing a forum for cutting-edge debates about theory and practice. It adopts a broad definition of community development to include policy, planning and action as they impact on the life of communities. We particularly seek to publish critically focused articles which challenge received wisdom, report and discuss innovative practices, and relate issues of community development to questions of social justice, diversity and environmental sustainability.