Mobile Extension in Enhancing the Livelihood of Farmers in India

Int. J. E Politics Pub Date : 2018-01-01 DOI:10.4018/IJEP.2018010104

G. Murugan, L. Ripamonti, I. D. Loreto, Nadim Akhtar Khan, Huma Shafiq, Sabiha Zehra Rizvi

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Abstract

Thisresearcharticleisbasedonanempiricalinvestigationintomobileadvisoryservicesco-createdby theNationalBankforAgricultureandRuralDevelopment(NABARD),M.S.SwaminathanResearch Foundation(MSSRF)andtheagriculturefarmers’communityoftheUnionTerritoryofPuducherry, India.Itseekstomappatternofmobileadvisoryuseanditsimpactonagriculturallivelihoodvisà-visagricultureandanimalhusbandry.Thisresearcharticleinvestigatestheeffectivenessofthe agriculturalextensiontoolofmobilephoneamongfarmersinareasofruralinPuducherry,during theyears2010-2013.Investigationwiththefarmersrevealedthatinnovativedisseminationofmobile advisoryhasimprovedtheiragriculturalproductivity.Themobileaudioadvisoriesplayedavitalrole inbridgingtheknowledgegapandscientificsolutionsbetweenthescientificandfarmingcommunities. Thisresearchpaperanalysesfarmers’benefits,gapsinmobileadvisoryservices(MAS),perception ofmobilemessages,socio-demographic,andsocio-economicdata.Asaresult,farmerswereable toacquireknowledgeandskillsrelatingtotheirlivelihoodsandmaketimelydecisionstocopewith emergingissuesandtrendsinagriculturetoanextentofdiversifyingtheircroppingpattern.The audioadvisorieshelpedfarmerswithtimelyinformationonagriculture.Mobileadvisoryhasalso strengthenedthelocalagriculturalextensionsystemwherefarmershaveupdatedtheirknowledgeand skills.Thesemessagesenhancedtheirknowledgeincropmanagement,latestfarmingtechnologies, andagriculture-relatedgovernment schemesandentitlements, andpost-harvest techniquesalong withcareandmanagementoflivestock.Theseskillsareverymuchusefulforthemtogetadaptedto changingclimatescenariosandtohaveimprovedlivelihoodopportunities. KEywoRdS Agriculture Extension, Agriculture Productivity, Knowledge Gap, Mobile Advisory Extension, Mobile Advisory Services (MAS)

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移动扩展在改善印度农民生计方面的作用

Thisresearcharticleisbasedonanempiricalinvestigationintomobileadvisoryservicesco-createdby theNationalBankforAgricultureandRuralDevelopment(NABARD)，M.S。SwaminathanResearch foundation (MSSRF)andtheagriculturefarmers ' communityoftheUnionTerritoryofPuducherry, India.Itseekstomappatternofmobileadvisoryuseanditsimpactonagriculturallivelihoodvisà-visagricultureandanimalhusbandry。Thisresearcharticleinvestigatestheeffectivenessofthe agriculturalextensiontoolofmobilephoneamongfarmersinareasofruralinPuducherry，during theyears2010-2013。Investigationwiththefarmersrevealedthatinnovativedisseminationofmobile advisoryhasimprovedtheiragriculturalproductivity。Themobileaudioadvisoriesplayedavitalrole inbridgingtheknowledgegapandscientificsolutionsbetweenthescientificandfarmingcommunities。Thisresearchpaperanalysesfarmers ' benefits，gapsinmobileadvisoryservices(MAS)，perception ofmobilemessages，socio-demographic，andsocio-economicdata。Asaresult，farmerswereable toacquireknowledgeandskillsrelatingtotheirlivelihoodsandmaketimelydecisionstocopewith emergingissuesandtrendsinagriculturetoanextentofdiversifyingtheircroppingpattern。The audioadvisorieshelpedfarmerswithtimelyinformationonagriculture。Mobileadvisoryhasalso strengthenedthelocalagriculturalextensionsystemwherefarmershaveupdatedtheirknowledgeand技能。Thesemessagesenhancedtheirknowledgeincropmanagement，latestfarmingtechnologies, andagriculture-relatedgovernment schemesandentitlements, andpost-harvest techniquesalong withcareandmanagementoflivestock。Theseskillsareverymuchusefulforthemtogetadaptedto changingclimatescenariosandtohaveimprovedlivelihoodopportunities。关键词农业推广，农业生产力，知识差距，移动咨询推广，移动咨询服务

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Int. J. E Politics

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