The Internal Virtual Environment in Strategic Business Management: an Integrated Approach

Abstract

This paper highlights the role of the web 2.0 as intangible resource. The firm's strategic planning capacity cannot be restricted to a simple adaptation, though conscious adequation to a given competitive environment, but it should increasingly become an active component through resources. The second section of this study examines the different frameworks of analysis proposed by the doctrine in order to interpret the strategic management and the related processes of value creation. The third and fourth sections focus on the strategic role of intangible resources, connecting them to the concepts of knowledge and image. In light of these considerations, in the fifth section, the virtual space is analyzed as an intangible strategic resource. The sixth section provides an outline of the proposed framework in addition to suggestions and proposals for future research.