The Influence of Online Food Delivery Services and Prices on Increasing Turn of Sales on Culinary Business: Case Study on Go-Food

Muqtasid Jurnal Ekonomi dan Perbankan Syariah Pub Date : 2022-10-31 DOI:10.46899/jeps.v10i2.358

Muhammad Reynaldi, M. Kamal

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Abstract

This study aims to examine the effect of online food delivery services and prices on increasing sales turnover of culinary businesses in Kemang District, Bogor Regency. This research is a quantitative study with a population of Go-jek partner culinary businesses in Kemang District, Bogor Regency. The sampling technique in this study used a purposive sampling technique . The number of samples is 100 culinary entrepreneurs who partner with Gofood in Kemang District, Bogor Regency. The research data were analyzed using PLS-SEM (Patial Least Square – Structural Equation Modeling) with SmartPLS software. The results of this study indicate that online food delivery services and prices have a significant effect on increasing sales turnover of culinary businesses in Kemang District, Bogor Regency. So it can be concluded that culinary business people in Kemang District, Bogor Regency need to pay attention to online food delivery services and prices as factors that result in an increase in sales turnover. ABSTRAKPenelitian ini bertujuan untuk meneliti pengaruh layanan online food delivery dan harga terhadap peningkatan omzet penjualan bisnis kuliner di Kecamatan Kemang Kabupaten Bogor. Penelitian ini merupakan penelitian kuantitatif dengan populasi bisnis kuliner mitra Go-jek di Kecamatan Kemang Kabupaten Bogor. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling. Jumlah sampel sebanyak 100 pengusaha kuliner yang bermitra dengan Gofood di Kecamatan Kemang Kabupaten Bogor. Data penelitian dianalisis menggunakan PLS-SEM (Patial Least Square – Structural Equation Modeling) dengan perangkat lunak SmartPLS. Hasil penelitian ini menunjukan bahwa layanan online food delivery dan harga memiliki pengaruh yang positif dan signifikan terhadap Peningkatan Omzet penjualan bisnis kuliner di Kecamatan Kemang Kabupaten Bogor. Maka dapat disimpulkan bahwa pelaku bisnis kuliner di Kecamatan Kemang Kabupaten Bogor perlu memperhatikan layanan online food delivery dan harga sebagai faktor yang mengakibatkan peningkatan omzet penjualan. Kata kunci: Go-food, Harga, Layanan Online Food Delivery, Omzet Penjualan Bisnis.

查看原文本刊更多论文

在线送餐服务和价格对提高烹饪企业销售额的影响——以Go-Food为例

本研究旨在检视线上送餐服务及价格对提升茂物县科芒区餐饮企业营业额的影响。本研究是对茂物摄政区Go-jek合作伙伴烹饪企业人口的定量研究。本研究的抽样技术采用目的性抽样技术。样品的数量是100名烹饪企业家，他们与Gofood在茂物摄政的克芒区合作。使用SmartPLS软件对研究数据进行PLS-SEM(偏最小二乘-结构方程建模)分析。本研究结果显示，线上送餐服务及价格对提升茂物县科芒区餐饮企业营业额有显著影响。因此，可以得出结论，在茂物摄政科芒区烹饪业务的人需要关注在线外卖服务和价格，这是导致销售额增加的因素。[摘要]penelitian ini bertujuan untuk meneliti pengaruh layanan在线食品配送，dan harga terhadap peningkatan omzet penjualan bisnis kuliner di Kecamatan Kemang Kabupaten茂物。Penelitian ini merupakan Penelitian kuantitatif dengan populasi bisnis kuliner mitra Go-jek di Kecamatan Kemang Kabupaten茂物。彭甘比兰的样本，彭甘比兰的样本，孟古纳肯的样本，目的抽样。Jumlah sampel sebanyak 100 pengusaha kuliner yang bermitra dengan Gofood di Kecamatan Kemang Kabupaten茂物。数据分析-偏最小二乘结构方程模型(PLS-SEM)。Hasil penelitian ini menunjukan bahwa layanan在线送餐dan harga memiliki pengaruh yang积极且重要的是，Peningkatan Omzet penjualan bisnis kuliner di Kecamatan Kemang Kabupaten茂物。Maka dapat dispulpkan bahwa pelaku bisnis kuliner di Kecamatan Kemang Kabupaten茂物网上送餐dan harga sebagai faktor yang mengakibatkan peningkatan omzet penjualan。Kata kunci: Go-food, Harga, Layanan在线食品配送，Omzet Penjualan Bisnis。

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Muqtasid Jurnal Ekonomi dan Perbankan Syariah

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24 weeks