Hip-hop: a marketplace icon

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-05-04 DOI:10.1080/10253866.2021.1990050

Jonas Polfuß

引用次数: 0

Abstract

ABSTRACT Hip-hop has evolved from a social and musical niche to a mass phenomenon and a key element of American pop culture with a global reach. Meanwhile, rap music and hip-hop culture are also a commercial success story in which the materialistic American Dream has once again come true. How did this former ghetto phenomenon become today’s marketplace icon, whose once marginalized performers are now pampered by luxury brands and work as successful businesspeople and investors? Drawing on previous research on youth and subcultures and introducing the concept of “mainstream subculture,” this paper outlines the development and commercialization of American hip-hop culture over four decades from 1979 to 2019. Ongoing discussions about the preservation of urban authenticity and concerns about a (sub-)culture “selling out” are also taken into account. The article concludes with a prognosis for the future of hip-hop culture and the industry in the United States.

查看原文本刊更多论文

嘻哈音乐:市场偶像

嘻哈音乐已经从一种社会和音乐小众发展成为一种大众现象，成为美国流行文化的一个重要元素，影响全球。与此同时，说唱音乐和嘻哈文化也是一个商业成功的故事，在这个故事中，物质主义的美国梦再次实现了。这个曾经的贫民窟现象是如何成为今天的市场标志的，曾经被边缘化的表演者现在受到奢侈品牌的宠爱，成为成功的商人和投资者?本文借鉴前人对青年和亚文化的研究，引入“主流亚文化”的概念，概述了1979年至2019年四十年来美国嘻哈文化的发展和商业化。正在进行的关于保存城市真实性的讨论以及对“出卖”(亚文化)的关注也被考虑在内。文章最后对美国嘻哈文化和嘻哈产业的未来进行了预测。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.