The Traditional Culinary Business Via Online And Changes Of Human Behavior

Abstract

The change of human behavior on the culinary business due to online technology is a new phenomenon in Southeast Asian Countries. Based on the paradigm of the Science Technology and Society (STS), there is a new cultural behavior or change due to the connection of technology in the society. This paper seeks the growth of culinary business which offers traditional or local food in North Sumatra Province of Indonesia. With an observation and survey techniques, it explored the positive effects online system on the growing of cafes and restaurants around Medan Municipality of North Sumatra. This study used three indicators in the fieldwork; they were: reinvention of gastronomy and transformational traditional culinary, online system for food commerce, as well as potential culinary for global tourism. Data obtained revealed that the number of reinvention of gastronomy and transformation of culinary business significantly increased from 2016-2018. The types of menus and transaction of cafes and restaurants grew double since the application online system. It found the human behavior in ordering the local food of North Sumatra change because the online system makes the easier and faster to get the food at homes, offices, and other places. Technology enhances the reinvention of local gastronomy and transformation of culinary business of North Sumatra Province of Indonesia. It has a great impact on the global tourism development.