Communicating COVID-19 to rural dwellers: Revisiting the role of traditional media in crisis communication

IF 1 4区 文学 Q3 COMMUNICATION
Ezinne Chioma Abaneme, Chinedu Jude Nwasum, Oscar Chima, Ogbonnanya Elechi, N. Uduma
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引用次数: 2

Abstract

The recording of the index case of COVID-19 in Nigeria prompted the government to activate emergency communication strategies across the country. This study examines the awareness of the COVID-19 virus amongst rural dwellers and the importance of traditional media in health crisis communication amongst the residents of Ebonyi state. An adult sample size of 95 persons (32 male and 63 female) was assessed. The study adopts an in-depth interview as the research design. Data were generated using an interview guide and analysed thematically. The results show that rural dwellers are aware of the virus and the compliance level is high. There is a huge dependence on traditional media like town crier as the source of information amongst rural dwellers. The present study highlights the need to include rural dwellers in crisis communication planning and the integration of traditional media in future crisis communication planning.
向农村居民传播COVID-19:重新审视传统媒体在危机传播中的作用
尼日利亚COVID-19索引病例的记录促使政府在全国范围内启动紧急通信战略。本研究考察了农村居民对COVID-19病毒的认识,以及传统媒体在埃邦伊州居民健康危机沟通中的重要性。成人样本量为95人(男性32人,女性63人)。本研究采用深度访谈作为研究设计。数据是通过采访指南生成的,并按主题进行分析。结果表明,农村居民对该病毒的知晓率和依从性较高。农村居民对传统媒体的依赖很大,比如《镇报》作为他们获取信息的来源。本研究强调需要将农村居民纳入危机传播规划,并在未来的危机传播规划中整合传统媒体。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.80
自引率
25.00%
发文量
21
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