Big data, political communication and terrorist threats: Russian experience in ethical dimension

Abstract

past few years show the tracing of all social networks from the same accounts. This confirms once again that modern marketers have received powerful tools for controlling the behavior of individuals, not only in terms of propaganda, building (painting?) a meaningful picture of the world, but also in styling the motivation (nudge) to commit the necessary actions. Thus, political marketing in the Big Data paradigm is a challenge for democracy, morality and law, and maybe civilization. Prospects for overcoming this tendency toward growing divergence, disunity and total manipulation could be linked to other information and communication technologies, such as blockchain, which create technological platforms of trust with the prospect of expanding such platforms to all new activities: finance, expertise, management, etc. However, we can assume that the combination of Big Data and blockchain, with their inevitable integration with the Internet of things (IoT), is fraught with a rigid fixation on certain values and norms, thus generating totalitarian tendencies. In relation to this subject, there is inevitably a temptation to implement the plot from another film – the ‘Truman Show’ – but from a data science point of view for every citizen and society, as a whole.