Moral issues in business: The case of Cabora Bassa

Georg Schreyögg, Horst Steinmann
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引用次数: 3

Abstract

This article presents a case study of a big German enterprise (Siemens) facing a large wave of public critique and protest activities. The public was concerned about the political circumstances surrounding the construction of the Cabora Bassa hydroelectric dam in Mozambique in which Siemens was largely involved.

This study reports the escalating protest against the firm over three years (1970–1972) and the firm's responses during that period. The analysis of the case focuses exclusively on one aspect: The response behavior of the firm which is interpreted in the light of the business social responsibility doctrine.

The article proposes that the firm experienced a legitimation crisis and responded by reorienting its philosophy of business.

商业中的道德问题:卡博拉·巴萨案
本文介绍了一个德国大企业(西门子)面临一大波公众批评和抗议活动的案例研究。公众关注的是围绕莫桑比克卡博拉巴萨水电站建设的政治环境,西门子在很大程度上参与了该项目。本研究报告了三年间(1970-1972年)对该公司不断升级的抗议以及该公司在此期间的回应。对案例的分析只集中在一个方面:企业的应对行为,并从企业社会责任理论的角度进行解释。文章提出,该公司经历了一场合法性危机,并通过重新定位其商业哲学来应对。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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