Food and Wine Tourism in Basilicata

Abstract

The study attempted to investigate the potential role of labelled food and wine products on the development process of an essentially rural region such as Basilicata. The main objective that raises the research is a mapping of the territories affected by the phenomenon of food and wine tourism in order to define a positioning map built on the comparison of two variables: the food and wine product dimension and the supply of local tourist services dimension, in order to determine districts and related products more suited to express a food and wine tourism product.

It contains important policy guidance for those involved in the agriculture supply chain and tourism in Basilicata.