Determinants of Service consumer’s attitudes and Behavioural intentions towards Sharing Economy for Sustainable consumption: An Emerging Market Perspective
IF 3 4区 管理学Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
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引用次数: 4
Abstract
ABSTRACT Globally, an expansion in the ecological awareness, proliferation of social commerce and advancement of communication technologies have evolved shared economy (SE) as a new way of consumption. Understanding the inherent impulses of SE providers, platforms and users are key to the success of global SE platforms and services aiming to expand in emerging markets. This study employed the lens of Self-Determination theory to examine the motives underlying the participation behavior of SE users in one of the largest emerging market of India. We surveyed the 615 SE service user across four shared service categories, namely, accommodation, rides, coworking spaces, lifestyle goods. The hypotheses on direct and indirect effect were tested using techniques of Structural Equation Modeling. The results show that the intrinsic motive of perceived familiarity and extrinsic motive of economic benefits are the strongest determinant of attitude and continuous use intentions of Indian SE users. Additionally, we found that attitude has a strong positive influence on use intentions of Indian users. Prior SE research on consumer motivations is mostly on Airbnb and Uber data in western settings. This study provides more balanced knowledge about the potential of SE in the emerging markets.
期刊介绍:
The Journal of Global Information Technology Management (JGITM) is a refereed international journal that is supported by Global IT scholars from all over the world. JGITM publishes articles related to all aspects of the application of information technology for international business. The journal also considers a variety of methodological approaches and encourages manuscript submissions from authors all over the world, both from academia and industry. In addition, the journal will also include reviews of MIS books that have bearing on global aspects. Practitioner input will be specifically solicited from time-to-time in the form of invited columns or interviews. Besides quality work, at a minimum each submitted article should have the following three components: an MIS (Management Information Systems) topic, an international orientation (e.g., cross cultural studies or strong international implications), and evidence (e.g., survey data, case studies, secondary data, etc.). Articles in the Journal of Global Information Technology Management include, but are not limited to: -Cross-cultural IS studies -Frameworks/models for global information systems (GIS) -Development, evaluation and management of GIS -Information Resource Management -Electronic Commerce -Privacy & Security -Societal impacts of IT in developing countries -IT and Economic Development -IT Diffusion in developing countries -IT in Health Care -IT human resource issues -DSS/EIS/ES in international settings -Organizational and management structures for GIS -Transborder data flow issues -Supply Chain Management -Distributed global databases and networks -Cultural and societal impacts -Comparative studies of nations -Applications and case studies