On the drivers of successful crowdfunding: The case of the platform Verkami

IF 3.8 4区 管理学 Q2 BUSINESS
L. Martínez-Cháfer, F. Molina-Morales, Jesús Peiró‐Palomino
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引用次数: 1

Abstract

This article analyzes the determinants of successful crowdfunding initiatives using a sample of 5,251 projects from the reward-based Spanish platform Verkami. In contrast to most of the literature that has measured success with a dichotomous variable, we approach success with a continuous one, namely the ratio of achievement, which is measured as the obtained resources over the total amount requested by the promoter. We consider a set of potential determinants of success, which are theoretically well-grounded and cover a variety of spheres related to project features. Results suggest that factors related to the signaling theories such as partnership, having previous experience and interaction with backers are positively associated with the achievement ratio, whereas no significant impact is found for the number of rewards. In addition, we find uneven effects for low and high ratios of achievement, identifying the key determinants in different project stages. JEL CLASSIFICATION D26; G29; L26; L86; M13; M21
论成功众筹的驱动因素:以Verkami平台为例
本文以5251个来自西班牙奖励平台Verkami的项目为样本,分析了众筹项目成功的决定因素。与大多数用二分变量来衡量成功的文献不同,我们用连续变量来衡量成功,即成就的比率,它是用获得的资源除以发起人要求的总金额来衡量的。我们考虑了一系列潜在的成功决定因素,这些因素在理论上是有充分根据的,涵盖了与项目特征相关的各个领域。结果表明,与信号理论相关的因素,如合作伙伴关系、之前的经验和与支持者的互动,与成就率呈正相关,而奖励数量对成就率没有显著影响。此外,我们发现低和高成就比率的影响不均衡,确定了不同项目阶段的关键决定因素。凝胶分类d26;G29;L26;L86;M13;M21
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.50
自引率
6.90%
发文量
14
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