Small and Medium Business Structures Clustering Method Based on Their Digital Maturity

Abstract

Business adaptation and transformation, driven by the challenges of the digital world, is an important point in addressing the challenges of the global market today. To evaluate the effectiveness of digital business transformation, an in-depth analysis of statistical information collected over a given period of time for a particular group of business entities is required. The proposed scientific study concerns the digital transformation of business structures registered in the Ternopil region of Ukraine. The method for researching the level of digital transformation of small and medium-sized enterprises is developed by conducting a survey and further dividing respondents into clusters. Some indicators are offered, the method of preparation and processing of data is described, the analysis of results is made.