The Impact of the COVID-19 Pandemic on Consumer Satisfaction Judgments, Behavior Patterns, and Purchase Intentions

Abstract

Employing recent research results covering consumer satisfaction judgments, behavior patterns, and purchase intentions during the COVID-19 pandemic, and building our argument by drawing on data collected from AlixPartners, Criteo, Deloitte, and McKinsey, we performed analyses and made estimates regarding how the COVID-19 pandemic may alter food purchases and retail grocery sales permanently, influencing consumers to adopt sustainable shopping behaviors and thus possibly improving their satisfaction and quality of life. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.