M. Meijers, Ragnheiður “Heather” Torfadóttir, Anke Wonneberger, E. Maslowska
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引用次数: 1
Abstract
ABSTRACT We conducted a pre-registered, between-subjects experiment to investigate whether experiencing climate change consequences virtually can influence cognitions, emotions, and pro-environmental intentions and behaviors. Participants (N = 277) experienced a wildfire through different media that varied in their degree of technological immersiveness (virtual reality vs. regular video vs. magazine articles only). Participants in the virtual reality condition reported higher spatial presence, stronger emotional responses, stronger bodily responses, and reported that the experience felt more life-like. Increased spatial presence was associated with increased risk perceptions and negative emotions. Risk perceptions and negative emotions were subsequently associated with reduced intentions to consume dairy and meat, but not associated with actual plant-based food choices (vegan vs. non-vegan chocolate bar). Actual donations to ENGOs were only influenced by risk perceptions, not emotions. The role of psychological distance was explored, which led to different conclusions for quantitative (no effect of virtual reality) and qualitative measures (virtual reality can reduce psychological distance).
期刊介绍:
Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.