When Protests go Virtual: How Organizing Social Protest in Virtual Worlds Changes the Nature of Organizing

B. Blodgett, Andrea H. Tapia
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引用次数: 12

Abstract

In this paper, we introduce a case study of social protest that has occurred in the virtual world Second Life. This case is a labor strike that occurred against IBM by Italian employees and a large European labor union. We begin with identifying the four key elements in the protest organizing process: Identifying Supporters, Organizing and Establishing Hierarchy, Getting the Word Out, and Building Solidarity/Establishing Social Networks. Next, we briefly examine how non-virtual technologies have changed the protest organizing process. Finally, we present our case data and illustrate how moving a protest to a fully virtual environment changes the organizing process. We conclude by asserting that three aspects fundamentally change protest organizing: entertainment, costs, and culture.
当抗议走向虚拟:在虚拟世界中组织社会抗议如何改变组织的本质
在本文中,我们介绍了一个发生在虚拟世界“第二人生”中的社会抗议案例。这是意大利员工和欧洲大型工会针对IBM的罢工事件。我们首先确定抗议组织过程中的四个关键要素:确定支持者,组织和建立等级制度,传播信息,建立团结/建立社会网络。接下来,我们将简要探讨非虚拟技术如何改变抗议组织过程。最后,我们展示了我们的案例数据,并说明了将抗议移动到完全虚拟的环境如何改变组织过程。我们最后断言,三个方面从根本上改变了抗议组织:娱乐、成本和文化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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