Factors that make a destination fascinating and motivate (re)visit

Q1 Business, Management and Accounting
R. Pessoa, O. Oliveira, L. Souza
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引用次数: 0

Abstract

Purpose This paper aims to identify how destination fascination is perceived by all participants involved in the tourism sector. Design/methodology/approach An exploratory and qualitative study was undertaken based on a literature review and three focus groups with travelers and tourism and marketing professionals. Findings The findings revealed that different perceptions precede a destination fascination among the three groups and that the construction of fascination is related to other variables. Through consulting the three groups, 12 variables were identified, and a framework was proposed addressing the background of destination fascination and how it relates to memorable experiences and the intention to (re)visit. Another important finding is the need for tourism professionals to collaborate with marketing professionals to meet tourists’ expectations. In addition, it was found that fascination can occur before visiting a place. Originality/value This paper advances the literature on four points: it presents evidence that fascination can occur even before visiting a destination; it verifies which variables are related to the multidimensional construct of destination fascination and how this relationship is observed by the three distinct groups; it identifies how the construction of destination fascination occurs; and it explains how tourism and marketing professionals can help fulfill travelers’ wishes.
使目的地吸引人并激励(再次)访问的因素
本文旨在确定旅游部门的所有参与者如何感知目的地魅力。设计/方法/方法在文献综述和三个与旅行者、旅游和营销专业人员的焦点小组的基础上进行了一项探索性和定性研究。研究结果显示,在三个群体中,对目的地的迷恋是不同的,迷恋的构建与其他变量有关。通过咨询这三个小组,确定了12个变量,并提出了一个框架,解决目的地魅力的背景,以及它与难忘的经历和(再次)访问的意图之间的关系。另一个重要的发现是,旅游专业人员需要与营销专业人员合作,以满足游客的期望。此外,人们还发现,在参观一个地方之前,就会产生迷恋。原创性/价值本文从四个方面提出了文献:它提供了证据表明,即使在访问目的地之前,迷恋也可能发生;它验证了哪些变量与目的地魅力的多维结构有关,以及三个不同群体如何观察到这种关系;它确定了目的地魅力的构建是如何发生的;它还解释了旅游和营销专业人士如何帮助实现旅行者的愿望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC Business, Management and Accounting-Marketing
CiteScore
9.10
自引率
0.00%
发文量
21
审稿时长
12 weeks
期刊介绍: Expected manuscript profile: SJM-ESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated. SJM-ESIC welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market. Agenda for Future Research: Considering the interest of the SJM-ESIC for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers'' behaviour. New challenges in this evolving field might be also addressed. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions, no restrictions on manuscript structure apply.
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