Simulakra Bahasa Agama Da’i Milenial di Media “TikTok”

Abstract

The growing social media provides new communication patterns in current Islamic preaching (da’wah). This research focuses on religious language usage in the social media “Tiktok” application utilised by millennial da’i (proselytiser) in particular for da’wah purposes. This study applied a qualitative descriptive and phenomenological approach. The results showed that a simulation of religious languages used by da’i in Tiktok application has created multiple interpretations, wherein media users were invited to think critically in digesting chapter by chapter of the provided discussions, and some even lead to apostasy. Therefore, this article argued that religious language practiced in social media should meet the religious propagation ethics.