Destination and Sport Event: Image, Attachment and Loyalty Relationship

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-10-31 DOI:10.30519/ahtr.1100956

E. P. Kusumah

引用次数: 1

Abstract

The objective of this study is to evaluate how Psychological Continuum Model (PCM) may be used to foster image, attachment, and loyalty to a sporting event destination. This study was undertaken in conjunction with the MotoGP race at the Mandalika International Circuit in Lombok, Indonesia. A random sample of events was chosen to test the suggested model's validity. Partial Least Squares Structural Equation Modeling was used in this study to examine 367 questionnaires that Indonesian respondents filled out on the spot. Using the PCM framework, this study was able to find that event image can increase event attachment, but not destination loyalty based on our findings. Individuals are more likely to have experiences related to events and destinations when the psychological link between people and those events or destinations grows. Event-related variables, rather than destination-related variables, entice travelers since they are more easily influenced by the event.

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目的地与体育赛事:形象、依恋与忠诚关系

本研究的目的是评估心理连续体模型(PCM)如何用于培养对体育赛事目的地的形象、依恋和忠诚。这项研究是在印度尼西亚龙目岛的曼达里卡国际赛车场举行的MotoGP比赛中进行的。随机选取事件样本来检验所建议模型的有效性。本研究采用偏最小二乘结构方程模型对印尼受访者现场填写的367份问卷进行检验。运用PCM框架，本研究发现事件形象可以增加事件依恋，但不能增加目的地忠诚度。当人们与这些事件或目的地之间的心理联系增强时，个人更有可能拥有与事件和目的地相关的经历。事件相关的变量比目的地相关的变量更容易吸引旅行者，因为他们更容易受到事件的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.