Redesigning Kerupuk Atom PackagingAnd Label Of Kube Jaya Abadi And Up2k SawoPengudang Village, Teluk Sebong Sub-District, Bintan District

Abstract

The processing of fishery products in an effort to increase the economic sector is carried out by the Kelompok Usaha Bersama (Kube) Jaya Abadi and the Usaha Peningkatan Pendapatan Keluarga (UP2K) Sawo located in Pengudang Village, Teluk Sebong Sub-district, Bintan District. One of the problems that occurred in the Kube Jaya Abadi and UP2K Sawo was the packaging and labeling of kerupuk atomthat needed repair. Through the Doktor Mengabdiprogram, the Doktor Mengabdi and Kuliah Kerja Nyata Tematikat Universitas Brawijaya offer packaging and label redesignto increase selling value to become a superior product that can penetrate a wider market. Activities carried out include gathering information through interviews via telephone and text messages, SWOT and VIEW analysis of the informationsobtained, making the new logo of the Kube Jaya Abadi and UP2K Sawo, preparing information layouts on packaging and labels, making and preparing graphic assets, creating and visualizingpackaging design, polls and selection of packaging designs to be developed, making label designs based on selected packaging designs, printing packaging and labels, as well as training and counseling on packaging and product labels. The result of this activity is knowledge about increasing the selling value of products through packaging and labels, as well as assistance with various equipment along with printed packaging and labels