Reckitt Benckiser Ventures into Vitamins, Minerals and Supplements Market with Schiff Nutrition Purchase

Abstract

In a surprise move, Reckitt Benckiser (RB) has outbid Bayer with an offer to acquire Schiff Nutrition, a US-based provider of branded vitamins, nutritional supplements and nutrition bars, for US$1.4 B. The acquisition, which has been approved by the Board of Directors of Schiff, will provide RB with a significant entry into the US$30 B vitamins and nutrition supplements market with the addition of brands such as MegaRed® for cardiovascular health, Move Free® to preserve and repair cartilage, Airborne® immune support products and Schiff Vitamins®.