Effect of Customer Satisfaction, Trust, Price And Quality Service on Repurchase Interests in Online Shop

Abstract

This study was conducted to determine the effect of Customer Satisfaction, Trust, Price and Quality Service to Repurchase Interests in Online Shop In this research involved 200 respondents in the city. This research was conducted within two months ie from October to November. This research method used survey method with approach to causation. Data collection through literature and questionnaires. Data were analyzed using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that the variables that have a major influence on the Repurchase Interest is trust. Meanwhile, the variables that have a low impact on the Repurchase Interest is the price.