User acceptance of 360-degree video news: an integrated model of extended TAM and U&G perspectives

IF 1.2 Q3 COMMUNICATION

Communication Research and Practice Pub Date : 2022-10-02 DOI:10.1080/22041451.2022.2141861

Yunju Kim, Heejun Lee

引用次数: 0

Abstract

ABSTRACT Adopting a uses and gratifications (U&G) approach, this study identified user motivations for watching 360-degree video news: pursuit of entertaining information, social conformity, and pursuit of usefulness. The current study also proposes a model that captures key antecedents and consequences of audiences’ motives for consuming 360-degree video news by extending the technology acceptance model (TAM). Among the three motives for watching 360-degree video news, pursuit of entertaining information and pursuit of usefulness both significantly influence audience attitudes towards 360-degree video news. This is because of the perceived usefulness of the medium. Implications for research and practice are discussed.

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用户对360度视频新闻的接受度:扩展TAM和U&G视角的集成模型

采用使用和满足(U&G)方法，本研究确定了用户观看360度视频新闻的动机:追求娱乐信息、社会从众和追求有用性。本研究还提出了一个模型，通过扩展技术接受模型(TAM)来捕捉观众消费360度视频新闻动机的关键前因和后果。在观看360度视频新闻的三个动机中，追求娱乐性信息和追求有用性都显著影响着观众对360度视频新闻的态度。这是因为人们认为这种媒体有用。讨论了对研究和实践的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Research and Practice COMMUNICATION-

CiteScore

2.40

自引率

8.30%

发文量