Can user reviews on online shopping websites contribute to user-involved green product innovation: a case study of household refrigerators

IF 6.5 3区环境科学与生态学 Q1 ECOLOGY

International Journal of Sustainable Development and World Ecology Pub Date : 2022-11-24 DOI:10.1080/13504509.2022.2150707

Jin Zhang, Wujie Zhang, Fu Gu, Xinyu Hu

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引用次数: 5

Abstract

ABSTRACT User reviews (URs) have been regarded as a novel way of promoting user-involved green product innovation (GPI) in theory. However, the actual relationships between URs and GPI are still underexamined. This study adopted the method of content analysis to exemplify the effectiveness of user reviews on online shopping websites (OSURs) in user-involved GPI. Specifically, 62,909 effective OSURs on 24 green household refrigerators and 43 conventional refrigerators were collected and analyzed. The results show that 8.41% of all the pre-processed OSURs contain green information, which cannot be a dominant information source for promoting GPI. Yet, the identified green reviews (GRs) are still valuable for developing and diffusing GPI. On the one hand, three green topics related to energy efficiency, environmental friendliness, green materials and technologies are intensively generated, massive user experiences can objectively reflect the actual environmental performance of existing products. On the other hand, GRs account for 12.62% and 6.19% of all the OSURs on green refrigerators and conventional refrigerators, respectively. Users prefer to generate positive rather than negative GRs on green refrigerators. The implementation of GPI has a positive impact on OSURs in return. Firms can actively collect and analyze OSURs of extant green products, thus promoting the green innovation of their own products. This study adds to the literature of user-involved GPI by exploring the actual relationships between OSURs and GPI. A practical analysis framework and valuable implications are also proposed to advance GPI, green growth at firm level and sustainable development at social level.

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在线购物网站上的用户评论是否有助于用户参与的绿色产品创新:家用冰箱的案例研究

用户评论(URs)在理论上被认为是促进用户参与型绿色产品创新的一种新方式。然而，URs与GPI之间的实际关系仍未得到充分研究。本研究采用内容分析的方法，举例说明在线购物网站(OSURs)用户评论在用户参与GPI中的有效性。具体而言，收集并分析了24台绿色家用冰箱和43台传统冰箱的62909个有效osur。结果表明，8.41%的预处理OSURs含有绿色信息，不能作为促进GPI的主要信息源。然而，确定的绿色评价(GRs)对发展和传播GPI仍然有价值。一方面，节能、环保、绿色材料、绿色技术三大绿色主题集中产生，海量的用户体验可以客观反映现有产品的实际环保性能。另一方面，绿色冰箱和传统冰箱的GRs分别占总osr的12.62%和6.19%。用户更喜欢在绿色冰箱上产生正GRs而不是负GRs。GPI的实施反过来对osur产生了积极的影响。企业可以积极收集和分析现有绿色产品的osr，从而促进自身产品的绿色创新。本研究通过探索OSURs与GPI之间的实际关系，对用户参与GPI的文献进行了补充。本文还为促进GPI、企业层面的绿色增长和社会层面的可持续发展提供了一个实用的分析框架和有价值的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Sustainable Development and World Ecology 环境科学-生态学

CiteScore

11.10

自引率

3.60%

发文量

审稿时长

18-36 weeks

期刊介绍： The International Journal of Sustainable Development and World Ecology is now over fifteen years old and has proved to be an exciting forum for understanding and advancing our knowledge and implementation of sustainable development. Sustainable development is now of primary importance as the key to future use and management of finite world resources. It recognises the need for development opportunities while maintaining a balance between these and the environment. As stated by the UN Bruntland Commission in 1987, sustainable development should "meet the needs of the present generation without compromising the ability of future generations to meet their own needs."