Strategic Planning of Cultural Tourism Development in Historic City of Yazd (Case Study: Fahadan Neighbourhood)

Abstract

This paper aims to propose a strategic plan for cultural tourism development in Fahadan neighbourhood, located in the historic city of Yazd. In this regard, the SWOT matrix was used to analyse the current situation. Based on the elicitation of 12 experts' opinions, the IFE and EFE matrices were calculated, and then initial strategies were presented. Analysis of the findings in the IE matrix revealed that the offensive strategies have priority for implementation. According to the results, establishing eco hotels, holding walking tours, extensive national and international advertising, strengthening social capital and supporting NGOs, setting up handicraft fairs, providing financial facilities and enacting tax laws, and preparing a comprehensive plan for rehabilitation and renovation, should be considered.