M. Bruhn, Andrea Gröppel-Klein, Manfred Kirchgeorg
{"title":"Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline","authors":"M. Bruhn, Andrea Gröppel-Klein, Manfred Kirchgeorg","doi":"10.1007/s11573-023-01141-z","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":94069,"journal":{"name":"Journal of business economics","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of business economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s11573-023-01141-z","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}