The Red Cross Movement: Myths, Practices and Turning Points

Abstract

tional corporate history. Readers and historians may need to look elsewhere for a setting of MUP in the wider worlds of book publishing, the book market and university presses. Throughout Kells’ history he interweaves the relationship of academic and general trade books, and the audiences addressed by university-based authors, but in the background the market and commercial differences between textbooks, academic monographs and trade books for the general reader were developing into today’s deep chasms. To understand MUP’s dilemmas involves comparisons with international university presses, who have the advantage of access to large library, academic and student markets. There is brief mention but little formal discussion relating to Australia’s other university presses: UQP, UWA Publishing, UNSW Press (the largest, with publishing, bookselling and a sales/distribution division which once handled MUP books in the trade), while digital publishing initiatives such as those at ANU and Monash and a revised SUP brought forward new models to challenge MUP. But no history can cover every theme; Kells’ centenary history can be welcomed as a very valuable contribution to the cultural and intellectual history of the nation.