The Potential of Village Tour in Development Mice Destination

Abstract

. The existence of a tourist village in the course of tourism development in the country is very important. He has been able to color a more dynamic variety of destinations in a tourism area so that tourism is not always trapped in the development trend of mass tourism. Constraints and challenges in tourism villages are the limited vision or clear perception of the community about tourism, low interest and public awareness, low human resource capacity, cultural barriers, frequent coercion and deception of tourists. The development of a tourism village can create local tourism products as the basis for planning and marketing products, so as to create economic stability and resilience. This research uses Analytical Hierarchy Process with descriptive qualitative method. The sampling technique will be used using strata proportional sampling technique. In the identification of natural attractions, there are 2 (two) out of 4 (four) identified attractions, the MICE Potential in Girimulyo Tourism Village (Srambang Park). Generally, the components of MICE activities are integrated into a training or sports package. The approach to developing MICE in Girimulyo Tourism Village is assessed from several main points related to the availability of natural resources, creativity of human resources, as well as readiness and appropriateness of the aspects of facilities, activities, amenities and attractions that support MICE activities.