An empirical examination of factors affecting the post-adoption stage of mobile wallets by consumers: A perspective from a developing country

Abstract

Although the critical success factors might be different between the pre and post-adoption stages of mobile wallets, there have been few studies conducted to examine those factors for the post-adoption stage when compared to the number of studies conducted to examine those factors for the pre-adoption stage. Yet, the post-adoption stage of mobile wallets is crucial to the success and sustainability of the mobile wallets’ ecosystem. Thus, this study developed and examined a model by integrating relevant factors into the Technology Acceptance Model 2 (TAM2). Data were collected from 578 mobile wallet users in Jordan using an electronic questionnaire. A structural equation modelling approach was utilized to analyze the data. The results revealed that perceived usefulness and perceived ease of use have statistically significant positive direct effects on the intention to continuous use of mobile wallets, while subjective norm does not. In addition to that, results indicated that trust, security, and ubiquity have statistically significant positive direct effects on perceived usefulness and perceived ease of use, and, in turn, on the intention to continuous use of mobile wallets. Moreover, this study found that perceived ease of use and subjective norms have statistically significant positive direct effects on perceived usefulness, and, in turn, on the intention of continuous use of mobile wallets. While risk does not have a significant effect on perceived usefulness, it has been found to have a statistically significant negative direct effect on perceived ease of use, and, in turn, on the intention to continuous use of mobile wallets. The findings of this study should help stakeholders to develop more effective consumer retention tactics and formulate appropriate marketing decisions.