From designing for needs to meaning: Towards a social semiotic model of innovation in entrepreneurship education

IF 1.9 Q2 EDUCATION & EDUCATIONAL RESEARCH

Industry and Higher Education Pub Date : 2023-02-06 DOI:10.1177/09504222221150882

Jingnan Lin, Shukun Chen

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引用次数: 0

Abstract

The current entrepreneurial pedagogy focuses on enhancing students’ ability in discovering opportunities based on an understanding of users’ needs. This study challenges this dominant pedagogy by proposing a method to help students generate innovative ideas and create entrepreneurial opportunities by transforming the existing product’s meanings, or through a meanings design process, instead of only trying to understand users’ needs. The paper draws on social semiotic theories and theoretically proposes that, by transforming three product meanings (i.e., presentational, orientational and organizational), students are able to design a novel product and thus identify an entrepreneurial opportunity. A brief case study along with some students’ design projects are provided to illustrate how to use this method in teaching. This study is intended to provide entrepreneurship educators with a fresh tool to nurture students’ ability in identifying innovative opportunities and to immerse them in a more creative learning process while shaping their entrepreneurial mindset.

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从需求设计到意义设计:创业教育创新的社会符号学模式

目前的创业教学法侧重于提高学生在了解用户需求的基础上发现机会的能力。本研究通过提出一种方法来帮助学生通过改变现有产品的意义或通过意义设计过程来产生创新想法和创造创业机会，而不仅仅是试图理解用户的需求，从而挑战了这种占主导地位的教学法。本文借鉴社会符号学理论，从理论上提出，通过转换三种产品的意义(即，表象，取向和组织)，学生能够设计一种新颖的产品，从而识别一个创业机会。通过一个简短的案例研究以及一些学生的设计项目来说明如何在教学中使用这种方法。本研究旨在为创业教育工作者提供一个新的工具，以培养学生识别创新机会的能力，并在塑造他们的创业思维的同时，让他们沉浸在更具创造性的学习过程中。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Industry and Higher Education EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

4.20

自引率

17.60%

发文量

期刊介绍： Industry and Higher Education focuses on the multifaceted and complex relationships between higher education institutions and business and industry. It looks in detail at the processes and enactments of academia-business cooperation as well as examining the significance of that cooperation in wider contexts, such as regional development, entrepreneurship and innovation ecosystems. While emphasizing the practical aspects of academia-business cooperation, IHE also locates practice in theoretical and research contexts, questioning received opinion and developing our understanding of what constitutes truly effective cooperation. Selected key topics Knowledge transfer - processes, mechanisms, successes and failures Research commercialization - from conception to product ''Graduate employability'' - definition, needs and methods Education for entrepreneurship - techniques, measurement and impact The role of the university in economic and social development The third mission and the entrepreneurial university Skills needs and the role of higher education Business-education partnerships for social and economic progress University-industry training and consultancy programmes Innovation networks and their role in furthering university-industry engagement