A Iconografia Editorial como nicho mercadológico para o Bibliotecário

Abstract

The research analyzes the iconographic publishing market, as well as the practices relevant to librarians working in this field. The work routine of the niche is also observed in order to verify the existence of a symbiotic relationship with Librarianship. With this, it is proposed as a main objective to investigate how editorial iconography is established to the librarian's profile, highlighting, in turn, the contributions of librarianship praxis to the development of the iconographic market. The study has an exploratory character, a quantitative-qualitative approach and the procedures adopted were the bibliographic research and the application of a survey. The research presented the dynamics belonging to thesphere of editorial iconography and identified congruence with the activities equivalent to the practices developed by the librarian's know-how. Therefore, it is concluded that there is a market niche prone to librarianship based on their skills acquired by training as an information professional, which positively collaborates with the iconographic field.