Culinary travel experiences, quality of life and loyalty

Q1 Business, Management and Accounting

Spanish Journal of Marketing - ESIC Pub Date : 2020-06-29 DOI:10.1108/sjme-11-2019-0094

J. Hernández-Mogollón, E. Di-Clemente, A. Campón-Cerro

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引用次数: 23

Abstract

Purpose This paper aims to develop an original model in the context of food-based experiences considering new experiential variables, such as to experience quality, memorability and quality of life (QOL), and their impact on marketing outcomes, namely, satisfaction and loyalty, approached from an experience perspective. Design/methodology/approach An empirical approach has been adopted. Data have been collected through an online and a paper-and-pencil method, using an original questionnaire addressed to tourists who had a food-based experience during their recent holidays. Partial least squares-structural equation modelling is the technique used for data analysis. Findings The results confirm that local food, enjoyed through quality experiences, is a determining factor in designing memorable products, achieving tourist satisfaction, improving their QOL and encouraging loyalty to experiential food-based practices. Research limitations Results should be interpreted within the context of this research because of the use of a sample conveniently selected. Practical implications Gastronomic experiences represent a successful strategic resource for tourist destinations and professionals who want to adapt their business/destination to the new requirements of the experiential context. Originality/value To the best of authors’ knowledge, this study is first to relate the impact of memorable and quality culinary experiences on the QOL of tourists, chasing, as a final result, loyal intentions towards a specific kind of experience (culinary) rather than towards the destination.

查看原文本刊更多论文

美食旅行体验，生活品质和忠诚度

本文旨在建立一个基于食物的体验背景下的原始模型，考虑新的体验变量，如体验质量、记忆性和生活质量(QOL)，以及它们对营销结果的影响，即满意度和忠诚度，从体验的角度来研究。设计/方法/方法采用了实证方法。数据是通过在线和纸笔的方式收集的，并使用了一份原始的调查问卷，调查对象是在最近的假期中有过食物体验的游客。偏最小二乘-结构方程建模是用于数据分析的技术。研究结果证实，通过优质体验享受当地食物，是设计令人难忘的产品、实现游客满意度、提高他们的生活质量和鼓励对体验式食物实践的忠诚度的决定性因素。研究局限性:由于使用了方便选择的样本，因此应在本研究的背景下解释结果。实际意义对于旅游目的地和专业人士来说，美食体验是一种成功的战略资源，他们希望使自己的业务/目的地适应体验环境的新要求。原创性/价值据作者所知，本研究首先将令人难忘和高质量的烹饪体验对游客生活质量的影响联系起来，最终结果是追求对特定体验(烹饪)而不是目的地的忠诚意图。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Spanish Journal of Marketing - ESIC Business, Management and Accounting-Marketing

CiteScore

9.10

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： Expected manuscript profile: SJM-ESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated. SJM-ESIC welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market. Agenda for Future Research: Considering the interest of the SJM-ESIC for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers'' behaviour. New challenges in this evolving field might be also addressed. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions, no restrictions on manuscript structure apply.