LOCAL FOOD: TOURIST BUYING INTENTIONS, THEORY OF PLANNED BEHAVIOUR, AND THE MODERATING IMPACT OF FOOD NEOPHOBIA

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-03-17 DOI:10.30519/ahtr.1126699

Abhay Chamoli, Vinay Rana, Gaurav Chopra

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Abstract

ABSTRACT Purpose: Local food buying is an essential phenomenon in tourist activity. This paper analyses tourists' intentions to buy local food by applying the theory of planned behaviour (TPB). Concerning this framework, the authors investigate the moderating effect of food neophobia. (FN). Design/Methodology/ Approach: A survey of 266 tourists was used to collect data who visited the state of Uttarakhand, India, from distinct parts of the country. The data was evaluated using SPSS 23 and AMOS 23. Findings: The findings reveal that subjective norm (SN), attitude (ATT), and perceived behaviour control (PBC) have a positive and significant influence on tourists' buying intention for local food, where both subjective norm and attitude are moderated by food neophobia on their relationship with buying intentions. Practical implications: This study provides essential information to the food business, enabling entrepreneurs or decision-makers to accurately analyse the buying intent (BI) for locally produced food that is both widely accessible and exclusive to distinct groups of buyers. Originality/value: The current research is the first attempt to comprehensively analyse tourist buying behaviour towards local food in Uttarakhand, India. This is one of the few research studies in India that has employed food neophobia as a moderator to study the effect on local food buying intention among tourists. Keywords: Food neophobia, Local food, Tourist, Buying intention, theory of planned behaviour

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本地食物:游客购买意愿、计划行为理论，以及新食物恐惧症的调节作用

摘要目的:购买当地食品是旅游活动中必不可少的现象。本文运用计划行为理论(TPB)对游客购买当地食品的意向进行分析。在这个框架下，作者研究了新食物恐惧症的调节作用。(FN)。设计/方法/方法:对来自印度不同地区的266名游客进行调查，收集他们访问印度北阿坎德邦的数据。采用SPSS 23和AMOS 23对数据进行评价。研究发现:主观规范(SN)、态度(ATT)和感知行为控制(PBC)对游客当地食品购买意愿有显著的正向影响，其中主观规范和态度都受到新食品恐惧症的调节。实际意义:本研究为食品企业提供了必要的信息，使企业家或决策者能够准确地分析本地生产的食品的购买意图(BI)，这些食品既可广泛获取，又专属于不同的买家群体。原创性/价值:目前的研究是第一次尝试全面分析印度北阿坎德邦游客对当地食品的购买行为。这是印度为数不多的将新食物恐惧症作为调节因素来研究游客对当地食品购买意愿的影响的研究之一。关键词:新食物恐惧症，本地食物，游客，购买意愿，计划行为理论

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.