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The Effect of Perceived Similarity on Counterfeit Luxury Consumption: Roles of Perceived Values and Regulatory Focus

Journal of Industrial Economics and Business Pub Date : 2023-04-30 DOI:10.22558/jieb.2023.4.36.2.281
Xi Liu, Min-Ho Kim, Xiao-Meng Zhu, Yanmei Zhang
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感知相似度对假冒奢侈品消费的影响:感知价值和监管焦点的作用
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Journal of Industrial Economics and Business
Journal of Industrial Economics and Business
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