Indigenous Hitmakerz in the Arctic: negotiating local needs with global ambitions within commercial music industries

IF 1.1 2区文学 Q3 COMMUNICATION

Critical Studies in Media Communication Pub Date : 2022-09-19 DOI:10.1080/15295036.2022.2121413

Ashley Cordes, Christopher A. Chávez

引用次数: 0

Abstract

ABSTRACT Although music by Inuit peoples is systematically relegated to the margins, recent artists from Nunavut have garnered limited commercial attention. Using a case study approach with critical political economy theoretical grounding, we focus on Hitmakerz, an independent record label based in the Arctic region of Nunavut. We analyze the ways independent music producers negotiate the commercial music system, specifically the symbolic and economic tensions, to promote Indigenous languages and counterhegemonic discourse. We argue that Hitmakerz has successfully negotiated local needs while pursuing global ambitions, strategically blending Inuktitut, colonial languages, pop, electronic, and rap for subversive purposes, and critiquing colonialism in digital forms produced in local environments and exported globally. Under limited conditions, Indigenous artists can exploit the marketplace to their advantage, as demonstrated by Hitmakerz.

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北极地区的本土hitmaker:在商业音乐产业中谈判当地需求与全球野心

虽然因纽特人的音乐被系统地降级到边缘，但最近来自努纳武特的艺术家获得了有限的商业关注。采用具有批判性政治经济学理论基础的案例研究方法，我们将重点放在位于努纳武特北极地区的独立唱片公司Hitmakerz上。我们分析了独立音乐制作人与商业音乐系统谈判的方式，特别是符号和经济紧张关系，以促进土著语言和反霸权话语。我们认为，Hitmakerz在追求全球野心的同时，成功地协商了当地的需求，战略性地将因纽特语、殖民语言、流行音乐、电子音乐和说唱音乐融合在一起，以颠覆性的目的，并以在当地环境中生产并出口到全球的数字形式批评殖民主义。在有限的条件下，本土艺术家可以利用市场为自己创造优势，就像Hitmakerz所展示的那样。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Critical Studies in Media Communication COMMUNICATION-

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Critical Studies in Media Communication (CSMC) is a peer-reviewed publication of the National Communication Association. CSMC publishes original scholarship in mediated and mass communication from a cultural studies and/or critical perspective. It particularly welcomes submissions that enrich debates among various critical traditions, methodological and analytical approaches, and theoretical standpoints. CSMC takes an inclusive view of media and welcomes scholarship on topics such as • media audiences • representations • institutions • digital technologies • social media • gaming • professional practices and ethics • production studies • media history • political economy. CSMC publishes scholarship about media audiences, representations, institutions, technologies, and professional practices. It includes work in history, political economy, critical philosophy, race and feminist theorizing, rhetorical and media criticism, and literary theory. It takes an inclusive view of media, including newspapers, magazines and other forms of print, cable, radio, television, film, and new media technologies such as the Internet.