Money Minute: Using Short Informational Videos to Address Financial Hardships Caused by the COVID-19 Pandemic

Abstract

The COVID-19 pandemic has created a money crunch for some families. To help families struggling financially while capitalizing on clients’ newfound at-home time, University of Tennessee Extension consumer economics leadership team developed a series of money management videos called Money Minute. The primary purpose of the videos is to provide research-based financial education during this time of financial hardships. Filmed using Zoom, each video offers a piece of research-based information, a listing of additional resources, and a call to action. The video series has proved to be effective in reaching clientele with financial information in the midst of a pandemic, and the methods can be replicated or adapted by others.