Adoption of Non-Technological Health Innovations: The Case of Mask Use during the COVID-19 Pandemic in Brazil

Q3 Business, Management and Accounting

BAR - Brazilian Administration Review Pub Date : 2022-01-01 DOI:10.1590/1807-7692bar2022210108

L. Oliveira, J. B. Ferreira, M. Peixoto, Fernando Januário Lopes Soares

引用次数: 0

Abstract

The use of masks to prevent COVID-19 infections generated much controversy and disagreements among the population, infectious disease specialists, and government representatives. Western countries were not used to using facial masks, and their adoption can be considered a non-technological innovation. This article explores the determinants of the intention to adopt, the actual use, and the continued intention to use a facemask to prevent COVID-19 infections in Brazil. Through structural equation modeling (SEM), relationships between constructs from the theory of planned behavior (TPB) and the construct of trust in the authorities were applied to test the study's hypotheses. The results suggest that perceived behavior control, subjective norms, and trust in the authorities are significant motivators for the actual use and continued intention to use facial masks in Brazil.

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采用非技术卫生创新:以巴西COVID-19大流行期间口罩使用为例

使用口罩预防COVID-19感染引发了民众、传染病专家和政府代表之间的争议和分歧。西方国家并不习惯使用口罩，因此使用口罩可以被视为一种非技术创新。本文探讨了在巴西采用、实际使用和持续使用口罩以预防COVID-19感染的决定因素。通过结构方程模型(SEM)对计划行为理论构念与权威信任构念之间的关系进行检验。结果表明，在巴西，感知行为控制、主观规范和对当局的信任是实际使用和持续使用口罩的重要激励因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

BAR - Brazilian Administration Review Business, Management and Accounting-Strategy and Management

CiteScore

1.80

自引率

0.00%

发文量

审稿时长

16 weeks

期刊介绍： Launched in 2004, BAR has an international scope in terms of topics of interest, target audience, and editorial boards. It is an A2-journal according to the Brazilian classification Qualis/Capes, which is thus a strong signal about the quality of published works and about the transparency of the editorial process. BAR follows the editorial principles available in document Best Practices of Scientific Publication, an initiative championed by the Brazilian Academy of Management (ANPAD) that seeks to assist journals to achieve high scholarly standards and enhance their impact as sources for theoretical and applied research. Furthermore, since 2013, BAR is a member of COPE (Committee on Publication Ethics), what is another signal of efforts made towards adhering to the most rigorous ethical principles in academic publication.