An Investigation on the Impact of COVID-19 Pandemic on New Zealand’s Knitwear Manufacturing Sector

IF 0.7 4区社会学 0 HUMANITIES, MULTIDISCIPLINARY

Fashion Practice-The Journal of Design Creative Process & the Fashion Industry Pub Date : 2023-02-01 DOI:10.1080/17569370.2023.2166707

M. Nautiyal, F. Joseph, Amabel Hunting, D. Cleveland

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Abstract

Knitwear producers in New Zealand are looking for ways to deal with the uncertainties that have arisen due to the COVID-19 pandemic. This research considers the impact of the pandemic and its effects on the development and long-term survival of the knitwear sector. An anonymous online survey was undertaken among New Zealand's established knitwear manufacturers, with seven taking up the survey. The respondent companies accounted for around half of the total workforce employed in the country's knitwear sector. The data were analysed using both quantitative and qualitative methods. A SWOT analysis was conducted to place the sector in a global context, identifying necessary measures for future strategic planning. The findings revealed that the supply chain has been disrupted, some businesses have stalled, and the cost of obtaining raw materials has skyrocketed. Due to the impact of the pandemic on the tourism industry, revenues have fallen. As COVID-19 is an ongoing challenge, knitwear manufacturers need to rearrange their supply chains to increase local suppliers and explore new and innovative ways to engage with domestic customers.

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新冠肺炎疫情对新西兰针织品制造业影响调查

新西兰针织品生产商正在寻找应对新冠肺炎大流行带来的不确定性的方法。本研究考虑了大流行的影响及其对针织行业发展和长期生存的影响。一项匿名在线调查在新西兰的老牌针织品制造商中展开，共有7家公司接受了调查。被调查的公司约占该国针织品行业就业总人数的一半。采用定量和定性两种方法对数据进行分析。进行SWOT分析，将该部门置于全球背景下，确定未来战略规划的必要措施。调查结果显示，供应链已经中断，一些企业停滞不前，获取原材料的成本飙升。由于疫情对旅游业的影响，收入有所下降。由于新冠肺炎疫情是一个持续的挑战，针织品制造商需要重新安排供应链，增加本地供应商，并探索与国内客户建立联系的新方式和创新方式。

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来源期刊

Fashion Practice-The Journal of Design Creative Process & the Fashion Industry HUMANITIES, MULTIDISCIPLINARY-

CiteScore

2.20

自引率

9.10%

发文量

期刊介绍： Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. Interdisciplinary and wide ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice sustainability and ethics within the industry micro- and nano-technologies within the fashion context “smart” textiles and digital fashion materials, design, concepts and process fashion consumption and production from retail/e-tail to performance fashion new developments in fashion and clothing retail.