Cooperative Decision Making of Supply Chain Members of Shipping Logistics Services Under the Background of Blockchain

Yujing Chen, Bin Yang
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引用次数: 5

Abstract

The supply chain of shipping logistics services is an important branch of logistics service supply chain. To ensure the effective operation of the supply chain and to solve problems such as asymmetric information, difficult data quality assurance, and uncontrollable transportation in shipping logistics services, blockchain technology are proposed to reduce information interaction problems. In view of the factors of information sharing and customers’ sensitivity to information quality, a tripartite evolutionary game model with the shipping company, the port and the freight forwarder as the research objects was established, and the cooperative decision making of node companies was discussed before and after the application of blockchain technology. Theoretical derivation and data analysis show that ports and freight forwarder in the supply chain of shipping logistics services dominated by shipping companies are less affected by information sharing and customers’ sensitivity to information quality. With the increase in the application of blockchain technology, when customers have lower expectations for information quality, shipping companies are more willing to cooperate actively. The willingness to cooperate actively between ports and shipping companies is increasing faster than when blockchain technology is not used. Therefore, shipping companies should encourage the active use of blockchain technology to reduce the degree of information sharing between ports and freight forwarder and the influences of customer expectations on shipping companies.
区块链背景下航运物流服务供应链成员的协同决策
航运物流服务供应链是物流服务供应链的一个重要分支。为了保证供应链的有效运行,解决航运物流服务中存在的信息不对称、数据质量保证困难、运输不可控等问题,提出区块链技术,减少信息交互问题。考虑到信息共享和客户对信息质量的敏感性等因素,建立了以船公司、港口和货代为研究对象的三方演化博弈模型,探讨了节点公司在区块链技术应用前后的合作决策。理论推导和数据分析表明,在以航运公司为主导的航运物流服务供应链中,港口和货代受信息共享和客户对信息质量敏感性的影响较小。随着区块链技术应用的增加,当客户对信息质量的期望较低时,船公司更愿意积极合作。港口和航运公司之间积极合作的意愿比不使用区块链技术时增长得更快。因此,船公司应鼓励积极使用区块链技术,以降低港口与货代之间的信息共享程度以及客户期望对船公司的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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