Islamophobia, Patriarchy, or Corporate Hegemony?: News Coverage of Nike’s Pro Sport Hijab

Abstract

ABSTRACT In 2017 Nike, Inc. announced the launch of a new product, a pro hijab. Journalistic coverage of this event allows for analysis of how news reporters balance their view of religion with predispositions to cover other important elements, such as women in sport, and the growth of corporate power. Through a critical discourse analysis, the researcher discovered reporters did not manifest strong Islamophobia or patriarchy in their coverage and that they rarely questioned Nike’s corporate power.